Ad Tech

The World’s Biggest Brands Are Spending More in Programmatic

It comes just as Big Tech and regulators are making targeted advertising more challenging

Photo of lights shaped like a globe
The survey covered 37 global brands with a combined marketing budget of approximately $76 billion.Getty Images
By Andrew Blustein

August 20, 2020

Some of the world’s largest brands are spending more on programmatic advertising, just as the practice is set to become much harder.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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