Ad Tech The Upfront Isn't Dead Yet. But It's Getting More Data-Driven Advertisers are looking to address 'information asymmetry' Media buyers are consolidating their teams to adapt to TV fragmentation.Kacy Burdette By Andrew BlusteinSeptember 25, 2020 Key Insights: P&G’s Marc Pritchard says marketers are disadvantaged by the current upfront model. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in