Sojern Lays Off 50% of Staff as Coronavirus Cuts Through the Travel Industry

Ad-tech firm's finances have been 'hit hard'


Sojern, an ad-tech firm servicing travel companies, has laid off about half its staff of about 600 employees due to financial instability caused by the coronavirus pandemic, multiple sources have told Adweek.

The company confirmed the layoffs to Adweek, but did not provide further comment as to the exact extent of the cuts.

“We’ve had to make the unfortunate decision to lay off several wonderful employees,” a Sojern spokesperson said. “COVID-19 has had a significant impact on the travel industry that is both unexpected and unprecedented.

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