Social Platforms Are Increasingly Experimenting With Audience Networks

Facebook set the pace, and now networks like Snapchat and TikTok are getting on board

people standing around in pairs talking with one person in the middle alone
Audience networks provide a new source of potential ad revenue for brands. Getty Images

There’s a good chance that the ads you’re seeing on your favorite site or in your favorite app come courtesy of Twitter—or Facebook or LinkedIn.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.