Ad Tech

Social Platforms Are Increasingly Experimenting With Audience Networks

Facebook set the pace, and now networks like Snapchat and TikTok are getting on board

October 14, 2019

There’s a good chance that the ads you’re seeing on your favorite site or in your favorite app come courtesy of Twitter—or Facebook or LinkedIn.

Shoshana Wodinsky

@swodinsky
shoshana.wodinsky@adweek.com

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Ad Tech

Social Platforms Are Increasingly Experimenting With Audience Networks

Facebook set the pace, and now networks like Snapchat and TikTok are getting on board

Shoshana Wodinsky

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Shoshana Wodinsky