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In the lead-up to the 2020 presidential election, several major social media platforms threw their hands up and said they wouldn’t take political advertising.
While these companies are sticking to that promise, a handful of them are making exceptions for ads that promote civic engagement, including get out the vote (GOTV) efforts.
It’s another inconsistency in how these platforms are policing themselves, even in instances they broadly agree.
Twitter CEO Jack Dorsey proclaimed last fall that “political message reach should be earned, not bought” when the platform banned political ads.