Q&A: The Washington Post’s Programmatic Team Isn’t Afraid of Experimentation

Vp of programmatic advertising Jason Tollestrup dives into the company's partnerships, publishers and proprietary tech

The company prides itself on its 'silo-less' approach. Getty Images

When Jeff Bezos bought The Washington Post in 2013, he made it clear that he needed to bring this “national institution” of news into the digital age. Take the company’s Research, Experimentation and Development (RED) group, for example, which solves some common ad-tech gripes, like viewability and latency, for its advertisers.

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@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.