As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?
New regulations spur a whirlwind of accountability proposals
The ad-tech industry will likely have to formulate a new means of targeting audiences.
Illustration: Trent Joaquin; Sources: Pixabay
As Europe’s strict stance on internet privacy continues to gain traction across the globe, advertisers are struggling to balance their need for audience targeting data with increasing demands for privacy.
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