As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

New regulations spur a whirlwind of accountability proposals

ad tech privacy laws identity concerns
The ad-tech industry will likely have to formulate a new means of targeting audiences. Illustration: Trent Joaquin; Sources: Pixabay

As Europe’s strict stance on internet privacy continues to gain traction across the globe, advertisers are struggling to balance their need for audience targeting data with increasing demands for privacy.

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@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.