NPR, APM and Vibenomics Make a Play for Audio at NewFronts

The companies make their case for trustworthy, timely and direct content

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio—a visual sales pitch for an aural medium.

National Public Radio and American Public Media’s Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience “trust” at a time when the high-stakes realities of the Covid-19 pandemic and Black Lives Matter protests have subsumed the media ecosystem.

NewFronts newcomer Vibenomics, meanwhile, made the case for what it has trademarked as Audio Out-of-Home marketing: in-store music, messages and commercials that reach people as they shop.

Here’s what happened in audio Thursday:

NPR has its finger on the cultural pulse

After an introduction from John Lansing, president and CEO of NPR, Steve Inskeep and Noel King, who host the company’s flagship drive-time program Morning Edition and the podcast Up First, took the reins to talk about trust.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in