Messenger From Facebook Features to Be Integrated Into Instagram Direct

People send over 100 billion messages daily via the social network’s family of apps

The plans Facebook CEO Mark Zuckerberg initially revealed in January 2019 to integrate the messaging services of Instagram, Messenger From Facebook and WhatsApp took a significant step forward with the company’s move Wednesday to add some of Messenger’s top features to Instagram Direct.

The social network confirmed in August that it was testing the integration, with a spokesperson saying at the time, “A small set of people were able to update to a new test experience for Instagram messaging. We hope they enjoy the experience and we are looking forward to testing it in other countries so we can keep learning from this.”

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DavidCohen

David Cohen

David Cohen is the freelance editor at ADWEEK.