Messenger From Facebook Features to Be Integrated Into Instagram Direct

People send over 100 billion messages daily via the social network’s family of apps

Instagram users can choose to update immediately to the new experience Facebook/Instagram

The plans Facebook CEO Mark Zuckerberg initially revealed in January 2019 to integrate the messaging services of Instagram, Messenger From Facebook and WhatsApp took a significant step forward with the company’s move Wednesday to add some of Messenger’s top features to Instagram Direct. David Cohen is editor of Adweek's Social Pro Daily.