Platforms All Have Different Rules for Whether or Not to Run Political Ads

Some are banning spots related to the election, while others allow them

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Last fall, a full year before the 2020 U.S. presidential election, major social media platforms were already debating whether they should take political ad dollars.

The platforms split into two groups: those that have banned political ads from their channels, such as Twitter, and those that allow political ads with restrictions, such as Facebook. If a platform does allow political ads, each platform’s policy varies on whether they are fact-checked and how closely political advertisers can target users (aka voters).

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This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.