Mediaocean to Buy 4C Insights Amid Changing Television Landscape

Deal to create 'omnichannel' platform that will cover all kinds of video

Mediaocean and 4C logos
The deal is worth roughly $150 million, according to The Wall Street Journal. Mediaocean, 4C

Advertising software platform Mediaocean is buying 4C Insights, a mar-tech company that specializes in video and social media, to keep up with the changing television landscape.

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@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.