Ad Tech

Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing

GroupM Premium Supply is poised for North American launch while Omnicom Media Group is incubating its own marketplace

Illustration of people rearranging boxes — As ad tech becomes the default means of media trading, media agencies are attempting to counter this trend with a revised proposition for marketers, with transparency at its core.Sorbetto/Getty Images

By Ronan Shields

March 23, 2020

Programmatic trading is entering a new era.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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