LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

Professional networking site to step up cross-screen measurement play with latest purchase

Drawbridge initially launched with the promise of helping advertisers to better understand how mobile advertising performs. Getty Images

LinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that his division of the company is experiencing a growth at a rate of 46% year-over-year.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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