Life Fitness's Advertising Platform Brings Programmatic Ads to the Gym

The fitness equipment company has been piloting its advertising platform behind the scenes


Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym.

Today, Life Fitness—a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country—officially kicked off its advertising platform set to work on the tablet screens hooked up to many pieces of its cardio equipment.

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