Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can work with third parties to assess the performance of ad campaigns on the industry’s largest video-sharing network.
The moves come as U.S. advertisers increasingly turn to such audience hubs as an alternative to the broadcast reach that television was able to play in the execution of their media plans with more than $27 billion spent on video ads last year, almost 25% of total digital budgets, per eMarketer.
While
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