Impact announced a $75 million funding round today, led by private equity outfit Providence Strategic Growth, part of Providence Equity Partners, bringing its total investment to just north of $111 million.
Existing investors Silversmith Capital Partners also participated in the funding round, with Impact claiming they will be used to further the company’s growth through regional expansion as well as through platform development, including potential acquisitions.
Impact offers a quartet of marketing services that include anti-fraud and attribution offerings via a cloud service it has dubbed “Partnership Automation,” which its CEO David Yovanno claimed is proving popular with established
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