How the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity

Advertisers invested more than ever in digital during H1

Digital native brands are helping to propel the growth of online ad spend. Getty Images

Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of 2018, with the rise of direct-to-consumer (d-to-c) brands and mobile commerce helping to spur spend to $49.5 billion.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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