Ad Tech

How 'Horizontality' Is Driving M&A in Ad Tech

Luma Partners' Terry Kawaja on staying competitive with Facebook and Google

Terence Kawaja
Adweek
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By Ronan Shields

January 28, 2021

Ad tech is back in vogue with the investment community, and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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