2021 Outlook

How ‘Horizontality’ Is Driving M&A in Ad Tech

Luma Partners' Terry Kawaja on staying competitive with Facebook and Google

Terence Kawaja
Adweek

By Ronan Shields

January 28, 2021

Ad tech is back in vogue with the investment community, and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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