Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle to Deal With

Upcoming change to AdSense requires media owners to more stringently vet advertising partners

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Google announced an upcoming policy change to AdSense, part of its ad stack used by publishers to monetize content, prohibiting media owners from using the ad network to promote spyware services. The update will roll out in August.

AdSense publishers, typically medium-sized websites, will have to more stringently monitor monetization partners or risk losing demand from the tens of thousands of advertisers on Google’s network.

This update means publishers can no longer serve ads promoting software that can monitor the call and text messaging history on a person’s phone without their consent, covert GPS trackers, and surveillance equipment (including cameras, audio recorders, dash cams and nanny cams) “marketed with the express purpose of spying,” according to the



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