Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle to Deal With

Upcoming change to AdSense requires media owners to more stringently vet advertising partners

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Google AdSense is used by publishers to help monetize their content. Getty Images, Google

July 13, 2020

Key insight:

Google moves to curtail malware as publishers compromise quality for short-term revenue goals.

Google announced an upcoming policy change to AdSense, part of its ad stack used by publishers to monetize content, prohibiting media owners from using the ad network to promote spyware services. The update will roll out in August.

Ronan Shields

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.