Edward Norton’s TV Ad-Tech Startup Just picked up $12 Million in Funding

Hollywood star joined by a host of ad industry heavyweights including Vista Equity cofounders and the Goodhart brothers

Hollywood actor and filmmaker Edward Norton is among the backers of an ad-tech startup called Entertainment Data Oracle, which has today announced $12 million Series A funding round led by Breyer Capital.

The company was founded in 2015 after Norton invested in artificial intelligence startup Kensho Technologies, which S&P Global subsequently acquired for $700 million.

Venture capitalist Jim Breyer, himself an investor in Kensho, led the latest funding round with participation from the co-founders of Vista Equity, a private equity group that owns Integral Ad Science and Mediaocean, and brothers Jonah and Noah Goodhart who helped shepherd Moat to its $800 million sale to Oracle.

EDO will use the funding to scale up its sales operations as well as its analytical coverage and product development with a specific focus on building new data sets to better establish consumer intent across live and non-live TV ads.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in