Hollywood actor and filmmaker Edward Norton is among the backers of an ad-tech startup called Entertainment Data Oracle, which has today announced $12 million Series A funding round led by Breyer Capital.
The company was founded in 2015 after Norton invested in artificial intelligence startup Kensho Technologies, which S&P Global subsequently acquired for $700 million.
Venture capitalist Jim Breyer, himself an investor in Kensho, led the latest funding round with participation from the co-founders of Vista Equity, a private equity group that owns Integral Ad Science and Mediaocean, and brothers Jonah and Noah Goodhart who helped shepherd Moat to its $800 million sale to Oracle.
EDO will use the funding to scale up its sales operations as well as its analytical coverage and product development with a specific focus on building new data sets to better establish consumer intent across live and non-live TV ads.
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