DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments

They'll bolster brand safety in premium environments

DoubleVerify buys Leiki in effort to promote more efficient brand safety. DoubleVerify

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to blue-chip brands appearing alongside controversial content, primarily on Facebook and YouTube.

@ronan_shields Ronan Shields is Adweek's programmatic editor.