Ad Tech

DOJ's Probe of Google Shifts to Search Dominance

Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now)

Google is still facing a separate lawsuit brought by state attorneys general over its ad business.Getty Images
By Mónica Marie Zorrilla

September 23, 2020

The Department of Justice’s antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine’s dominant ad stack offering to escape censure. For now.

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek.

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