CES 2019 Promoted the Idea of a More Collaborative Year for Programmatic

Opinion: There are 3 areas that are expected to drive growth

2019 will be a more positive year for the industry. Getty Images

If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as “largely finished with round one.” The comment was specific to the industry’s journey toward transparency, but aptly mirrored the spirit of every conversation. We’ve made some progress, we clearly know who is going on this transparency journey, and now we can really get to work.

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@PubMatic Kyle Dozeman is vp, advertiser solutions, U.S. at PubMatic.