Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The publisher will use the inventory, in part, to promote other product offerings

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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its current content recommendation vendor.

The decision aims to improve the user experience, as open-market programmatic display ads undergo few quality assurance processes, meaning the creative or product they market could be misaligned with the Bloomberg Media brand.



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