Blockchain and Other Emerging Tech Aren't Going to Save Advertising

Marketers need to stop using them as a Band-Aid to problems

There is very little overlap between the number of people who want change and the number of people who are willing to change. Humans have these fantasies about white knight solutions in which something or someone rides in on a glorious steed and solves our problem in such a way that we are not required to change our beliefs and behaviors. Very few fantasies or fairytales end with hard work and people fundamentally changing their approach.