Ad Tech

Apple's Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

It could be more harmful than the projected effects of GDPR and CCPA

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Until now, cookies have been industrywide common currency for online media trading.Apple, Getty Images
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By Ronan Shields

September 21, 2020

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This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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