Adform Hires New CEO With an Eye on International Growth Strategies

Troels Philip Jensen replaces co-founder Gustav Mellentin

Denmark-based ad-tech outfit Adform has named Troels Philip Jensen its new CEO.

Jensen replaces Adform’s co-founder Gustav Mellentin, who will continue to have an active role shaping the company’s strategy, according to a statement.

“Gustav Mellentin and his amazing team have achieved an impressive amount over the last 18 years,” Jensen said in a statement. “There are not many independent software companies on the market that have Adform’s scale, global presence and also have great potential for future growth.

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