As we can all attest here in early 2022, cookie fatigue is real. And not just because we’ve been eating our feelings throughout this never-ending pandemic.
When it comes to the deprecation of third-party cookies, everyone in the ad-tech world is quick to join the conversation. But to what end? How many players are actually roadmapping and testing solutions rather than just talking in circles?
Addressability—the capacity for an entity to be identified and targeted—is the defining issue of our time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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