What’s Behind Ad Tech’s Unexpected Stock Price Jump?

Criteo, Rubicon Project and The Trade Desk all see double-digit leaps on the same day

a stock chart pointing up
Pure-play ad tech stocks are generally "unloved" by investors, according to Criteo's Dan Salmon. Getty Images

The economic impact of the Covid-19 pandemic has been acutely felt by ad-tech companies, primarily because programmatic ad campaigns are comparatively easier to switch off than traditional advertising.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.