Ad Tech

What's Behind Ad Tech's Unexpected Stock Price Jump?

Criteo, Rubicon Project and The Trade Desk all see double-digit leaps on the same day

a stock chart pointing up
Pure-play ad tech stocks are generally "unloved" by investors, according to Criteo's Dan Salmon. Getty Images
By Ronan Shields

June 4, 2020

The economic impact of the Covid-19 pandemic has been acutely felt by ad-tech companies, primarily because programmatic ad campaigns are comparatively easier to switch off than traditional advertising.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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