What’s Behind Ad Tech’s Unexpected Stock Price Jump?
Criteo, Rubicon Project and The Trade Desk all see double-digit leaps on the same day
Pure-play ad tech stocks are generally "unloved" by investors, according to Criteo's Dan Salmon.
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Key Insight:
The economic impact of the Covid-19 pandemic has been acutely felt by ad-tech companies, primarily because programmatic ad campaigns are comparatively easier to switch off than traditional advertising.
