Digital Magazines

Apple Throws Publishers Another Curve Ball

Headshot of Ron Matejko
By Ron Matejko

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The relationship between Apple and the magazine publishing industry has been acrimonious since the launch of the iPad in 2010 and the technology giant threw the industry another curve ball on Monday.

As first reported by Re/code, and later announced during its Worldwide Developers Conference (WWDC), Apple is launching a Flipboard-like, content-aggregation app called News. Re/code also reported that Apple plans to do away with Newsstand, which at this point amounts to a mercy killing. Apple did not mention the fate of Newsstand during the WWDC.

“News

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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