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As one of the top fashion-focused creative directors in advertising, Trey Laird has worked with plenty of big names, from Madonna to Missy Elliott. But creating breakthrough marketing is about much more than getting a famous face out there.
The founder, CEO and chief creative officer at Laird + Partners sat down with Adweek to talk about his favorite ads ever. And not surprisingly, several of them were fashion spots that broke through and became cultural moments in their own right—particularly for Gap.
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