Cannes Lions

YouTube Finds That Gen-Z Wants Personally Relevant Content More Than Viral Videos

The platform released its latest Culture & Trends Report at Cannes Lions

61% of Gen Z agreed that they would describe themselves as a really big or super fan of someone or somethingYouTube
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By David Cohen

June 22, 2022

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YouTube released its latest Culture & Trends Report at Cannes Lions Wednesday, turning its focus to Generation Z creators and noting that 85% of Gen Z has posted video content online.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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