Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
YouTube released its latest Culture & Trends Report at Cannes Lions Wednesday, turning its focus to Generation Z creators and noting that 85% of Gen Z has posted video content online.
The Google-owned video platform said its main finding is that digital culture is now about personally relevant content, with 65% of 18- to 24-year-olds who are online saying that content meeting that description is more important to them than content many other people are discussing.
YouTube
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in