WPP has named former IPG’s McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of strategic partnerships and solutions.
Horwitz brings nearly nine years of experience at McCann, where she served as evp, global head of applied innovation and generative AI, integrating AI into creative workflows, as well as working with newer platforms, like testing ads on Perplexity. Before that, Horwitz also spent six years on Meta’s creative council.
Her move to WPP signals the agency’s continued efforts to invest in AI-powered marketing solutions. In 2024 alone, WPP invested over $300 million in AI, and in 2023 it inked deals with chipmaker Nvidia to make 3D ads using gen AI.
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