Will the Double-Digit Declines in Print Sales Continue? In All Likelihood, Yes.

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

There is a trend afoot these days of many writers waxing poetically about the virtues of printed magazines and how the younger generation (whoever that may be) enjoys print as an escape from the drama of a digitally focused life. Some pundits describe the love that they and readers have for print. They say that surveys prove the sustainability of print.

Folio.com published an article yesterday that is no different. Although to me this particular article reads as native advertising for The Economist, it is true that The Economist is running well ahead of most of print and is doing well on all fronts including newsstand and subscriptions as well as digital editions.

That

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in