Discovering Profit in Sustainability

Does the current magazine business model have anything to do with sustainability? Not the ability to sustain ourselves as a business, but rather the new-age definition of environmental sustainability as defined by Wal-Mart. You remember Wal-Mart—the conglomerate that distributes nearly 25 percent of all newsstand titles? Oh, yes, you remember Wal-Mart—the mega-discount retailer that recently cut 1,000 magazine titles from its roster.

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