Want to Charge for Digital Content?

Paid content—what’s the problem? The London Times reportedly lost nearly 90 percent of its online readers when it introduced paid content in July. Does this mean that paid content for newspapers and magazines is doomed to failure? Maybe. Or maybe not. After all, how can newspaper and magazine publishers expect their readers, who have enjoyed free online content over the past 10 years, to suddenly and willingly pay for the same content?

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