The Trade Desk Misses Revenue Target for the First Time, Sending Stock Cratering

CEO Jeff Green outlines a '15-point action item list'

The numbers:

33%: The amount the company’s stock dropped on Thursday, following its Q4 earnings report Wednesday.

$741 million: Q4 revenue (compared with the DSP’s own earlier guidance of $756 million), a 22% increase YoY

$2.4 billion: Full-year revenue, up 26%

26%: Amount its stock price fell per share in the minutes following the call

High-40%: The amount of company revenue coming from video

5%: The amount of the DSP’s budget it allocates to digital audio

The watercooler talk

The adtech darling’s first revenue miss in over eight years on the public market is not one that Wall Street, or CEO Jeff Green, is taking lightly.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

VIEW ALL SUBSCRIPTION OPTIONS
lucinda_headshot_360

Lucinda Southern

Lucinda Southern is Adweek's managing editor of media and technology.