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The New, Simple, Easy, Fool-proof Method for Any Magazine’s Success

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By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

For some reason, the latest mantra in the print world is that we have been saved and proven to be forceful and relevant by the success of one title. I actually love the magazine and look forward to getting it each month. But I am so sick of hearing about the salvation of the magazine industry based on the success of The Food Network Magazine that I am today, here and now, drawing a line in the sand.

Here, my friends, is a simple, absolutely fool-proof formula for starting any successful magazine:

Step 1: Have a successful TV show for 20 years.

Step 2: Make sure that this successful TV show has plenty of variety in both topics and stars

Sub Step 2a: The show must have plenty of celebrities.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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