The Magazine Brand: Same As It Ever Was
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The October issue of Publishing Executive is all about brands. As the venerable BoSacks explains in his column, brands have been around for a long time. And brands in the magazine industry are nothing new either. It’s just that our conception of what a magazine brand is and can be is evolving.
That can lead to a bit of an identity crisis. But it can also be liberating. In the feature “Brand Extensions,” writer Dan Eldridge surveys how several publishers are experimenting with new ways to trade on their good name.
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