The Magazine Brand: Same As It Ever Was

The October issue of Publishing Executive is all about brands. As the venerable BoSacks explains in his column, brands have been around for a long time. And brands in the magazine industry are nothing new either. It’s just that our conception of what a magazine brand is and can be is evolving.

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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The Magazine Brand: Same As It Ever Was

Denis Wilson

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Denis Wilson