Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
With its new opinion section, business and tech publisher The Information is offering something else: perspective.
For this task, the company hired former Wall Street Journal reporter Kevin Delaney, better known as the co-founder and former editor of digital-first business publication Quartz.
Delaney is promising to use the new vertical—which published its debut opinions earlier this month and officially launches in January—to enhance the sense of community among The Information’s audience while avoiding some of the worst instincts of opinion pages.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in