The Great Fail: How Zillow Offers Went From Flip to Flop

Did a viral TikTok accelerate the collapse of the home selling site's iBuying division?

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Last September, Sean Gotcher, a Nevada-based real estate agent, posted an infamous TikTok that ignited a tremendous amount of attention and criticism. He alluded to a real estate iBuyer—an instant buyer—that may have been fixing home prices and engaging in market manipulation.

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