Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Last September, Sean Gotcher, a Nevada-based real estate agent, posted an infamous TikTok that ignited a tremendous amount of attention and criticism. He alluded to a real estate iBuyer—an instant buyer—that may have been fixing home prices and engaging in market manipulation.
Although many claimed this to be outrageous speculation, a few weeks later Zillow announced that it was shutting down its home-flipping business, Zillow Offers, after losing $381 million. Did Gotcher’s video accelerate the collapse of Zillow’s iBuying division? Find out how it all went down on the latest episode of The Great Fail.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
