One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

The publisher has struggled under G/O Media ownership

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Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business.

One year later, the pivot serves as a valuable, if limited case study in the challenges of balancing the dual revenue streams of advertising and subscriptions—a matter of heightened interest following Time’s declaration last week that it too plans to drop its paywall.



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