One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

The publisher has struggled under G/O Media ownership

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business.

One year later, the pivot serves as a valuable, if limited case study in the challenges of balancing the dual revenue streams of advertising and subscriptions—a matter of heightened interest following Time’s declaration last week that it too plans to drop its paywall.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in