News of Digg Sale Brings Social Site's Failings into Focus

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The news of social networking site Digg being sold for a mere half million dollars this week no doubt came as a shock to many people. Once worth $164 million, Digg’s fall was swift and, given the passionate following the site once commanded, surely avoidable.

Digg had a great idea, with users voting on content and often pushing fringe stories into the national conversation. When it came to making users feel empowered, few did a better job.

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