Multicultural Reach Is a People Problem, Not a Technology Problem

Media buyers need new strategies and new partners to move beyond that same old excuse

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At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn’t there to achieve the goals that sound good on record.

Advertisers struggle to buy media owned by and featuring underrepresented groups. Ad-tech companies and agencies struggle to connect them with that media—or worse, they exploit the diverse companies they should be helping to grow.



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