Consumer Magazines' Ad Revenue, Pages Continue Precipitous Decline
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Consumer magazines advertising revenue and pages got hammered again in the second quarter, as total consumer rate-card-reported ad revenue declined 22 percent against the same period in 2008, according to Publishers Information Bureau (PIB). Ad pages fell even faster — by 29.5 percent — compared to the second quarter last year.
Ad revenue for the first half is off 21.2 percent from last year’s first-half totals, and pages have plummeted 27.9 percent.
“Marketers remain extremely cautious in this challenging economic environment, which is reflected in the latest magazine advertising PIB data,” said Ellen Oppenheim, executive vice president and chief marketing officer, Magazine Publishers of America.
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