mediaIDEAS On Point: Digital Magazine Readership Exploding
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This week’s mediaIDEAS onPoint chart shows the actual growth of unique visitors to issuu.com, a free digital magazine marketplace.
This site, populated with a large range of paginated titles, has been growing steadily, nearly reaching 35 million unique users in October 2010. That’s 35 million people seeing on average close to 80 pages each, and this is only one of the places to view digital magazines! Among all the fear, uncertainty, and doubt about the future of magazines, this is positive news: people still love to read magazines, even if it is in a digital format.
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