mediaIDEAS OnPoint: By 2020 Magazine Advertising Will Look Completely Different
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This week’s mediaIDEAS onPoint chart shows the forecasted change in the advertising revenue mix of U.S. magazine publishers.
Today print advertising represents more than 60 percent of advertising revenue. But, over the next 10 years, digital magazine advertising will increase dramatically, and by 2020 digital advertising (both magazine and website) will represent close to 65 percent of a publisher’s advertising revenue.
For more research, visit the mediaIDEAS website or blog.
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