Publishing News

Media Vent: In A Bind

Headshot of Bob Sacks
By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

There is a report that Elle and Cosmo will include actual vials of perfume with their November issues. That story brings back some very fond and challenging magazine production memories. Some of those memories are from real-time personal experience while others are old-time production folklore. Knowing the trade as I do, I believe most of those stories actually happened.

Here I am talking about the magazine insert business. Magazines have inserted damn near everything and anything you can think of.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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