Marvelous Comics

Spider-Man, the X-Men and Captain America all have super powers that transcend mere mortals. But now, so does Marvel Comics, creator of the famous superheros. When it came to archiving, the higher powers at Marvel knew they needed to go beyond simple storage of large quantities of artwork, style guides and biographies. The new MerlinOne technology creates and manages collateral, such as photos, graphics, PDFs, QuickTime movies, text objects and other digital content. With a library of more than 4,700 proprietary characters, Marvel Enterprises is one of the most prominent character-based entertainment companies in five divisions—entertainment, licensing, toys, comic book publishing and Internet/New Media—in which the solution organizes not only publishing projects, but also licensing opportunities for merchandising and advertising campaigns.